slim chip

 What is food? Some people regard it as pure nourishment (i.e. belly filler) and some as pure enjoyment (i.e gourmets) and some as both (i.e. gourmands).
According to wikipedia, food is 'any substance composed of carbohydrates, water, fats and/or proteins, that is either eaten or drunk by any animal, including humans, for nutrition or pleasure'. 

Icelandic designer Hafsteinn Juliusson has formulated something that fits none of the former categories (I doubt it can be classified as carbs, water, fat or protein) but which can be eaten by humans (and probably animals) for pure pleasure. The satisfaction of mouth watering flavour without the calories (and without the flavour loss and eventual disgusting disintegration of chewing gum), that takes you back to your childhood days... when you used to eat random stuff that your parents didn't consider edible.. i.e paper. 

That's right, they're paper chips. 0 calories and in luscious and exciting flavours - blueberry, mint, cheddar and wasabi... 

According to Juliusson, the design is a tentative solution to thoughtless calorie intake through the consumption of junk food - which is often linked to 'habits and social rituals that help interrupt the flow of routinary (sic) daily activities more than to the hunger impulse"...


Karl Lagerfeld, which I could see as an avid consumer of the 'slim chip' (to fill out his diet of steamed vegetables, tic tacs and diet coke) might possibly want to withdraw his statement: "you've got fat mothers with their bags of chips sitting in front of the television and saying that thin models are ugly"... It could be healthy mothers with healthy bmi's eating bags of slim chips still complaining that thin models are not healthy body role models.. Not that eating paper instead of chips is encouraging healthy attitudes to food or healthy eating habits either (eating only when you are hungry). It sure looks fun and it's imaginative though. Imagine using this as confetti or made into paper plates .. cheddar plate, with a pear and walnut salad piled on top - formed into a wrap possibly? rolled up blueberry paper filled with a ricotta, orange zest and honey mix?


the possibilities are exciting.. Imagine if i could get my hands on some .. wow. 

All info was gathered from Juliusson's website....