Its not entirely surprising that one of the most refreshing (refreshingly honest, un-pc, intelligent... ) personalities in the fashion industry now has a refreshing boisson dedicated to him. Yes, Mr Karl lagerfeld's latest collab is with Coca Cola - Diet of course. The 'asexual' genius that has inspired a bearbrick, numerous T-shirts and outrage and controversy in every discussion he has ever entered, comes Diet coke à la Lagerfeld.
I suppose it is only fitting for a man who practically lives on the beverage and now has his own diet-coke butler!
Pic from Hypebeast.com
After having famously combined it with tic-tacs and steamed vegetables to form the core of his weight loss regime, the addition of his image will no doubt boost sales of diet-coke among collectors, fashionistas and aquaphobes.
The aestheticization of the everyday has reached phenomenal levels. Has anyone else noticed the gradual "rejuventation" of McDonalds, Hungry Jacks, KFC and even 7/11? Corporate giants have long understood the value of a fine piece of art in the lobby (which are supposed to show their commitment to humanity, arts and culture), but what of those gigantic fast food chains? Sugar, Fats and and Carbon Dioxide are not exactly human friendly food additives - well at least in the capacities found in Fast food - so how can you boost your company's image?
Aestheticize... Give your packaging a makeover, collaborate with someone cool and if it doesn't get you a Heart Foundation tick, it will make you look cool. Industries that cater to 'wants' do seem to have a problem with this... High heels = womens' dreams = podiatrists nightmare. Not that I'm against it, but it's an interesting thought. I'm all for heels actually!
I only wonder what Karl could do for the other struggling food groups that form part of his regimen. What do you think?
The aestheticization of the everyday has reached phenomenal levels. Has anyone else noticed the gradual "rejuventation" of McDonalds, Hungry Jacks, KFC and even 7/11? Corporate giants have long understood the value of a fine piece of art in the lobby (which are supposed to show their commitment to humanity, arts and culture), but what of those gigantic fast food chains? Sugar, Fats and and Carbon Dioxide are not exactly human friendly food additives - well at least in the capacities found in Fast food - so how can you boost your company's image?
Aestheticize... Give your packaging a makeover, collaborate with someone cool and if it doesn't get you a Heart Foundation tick, it will make you look cool. Industries that cater to 'wants' do seem to have a problem with this... High heels = womens' dreams = podiatrists nightmare. Not that I'm against it, but it's an interesting thought. I'm all for heels actually!
I only wonder what Karl could do for the other struggling food groups that form part of his regimen. What do you think?
Karl Lagerfeld tic-tacs?
Karl Lagerfeld Broccoli?
Maybe we should ask Fake karl?
Thanks to Mr Lagerfeld, ktimeout.com and stylehop.com for Mr Lagerfeld's image. The Dailymail.co.uk for the tic-tacs.
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